The Foxy Logo - Personal Story

As a child, one of our founders often drew her bull terrier, Fonda, with a few quick, instinctive strokes. Years later, while searching for the right silhouette for the Foxy Diamonds logo, she sketched a fox with the same simple movement of her hand. Its outline unexpectedly echoed Fonda’s distinctive profile. That connection came as the logo took shape, and Fonda became part of our story. 

Her story reflects the personal meaning behind our brand and our love of animals. For fellow animal lovers, that affection is part of our creative world too — and may find its way into future designs in unexpected ways.

Today, Snoopy, another bull terrier, has joined the Foxy Diamonds team as our newest member and much-loved project assistant. You may spot him on our homepage and in our Instagram posts.